Marketing Services
Marketing is the strategic process of delivering value to customers by understanding their needs and developing tailored solutions.
What sets YESSSS apart is our deep knowledge of the marine industry. We offer a comprehensive range of Marine Marketing Services to provide a holistic marketing service designed to meet your unique marine-related needs.
YESSSS Marketing Services
Marketing Management
We are a full-service marketing team, which means we can handle as much or as little as you need. Our team consists of experienced marine marketers with a variety of skills:
Strategic Marketing Management
Digital Marketing & Social Media
Graphic Design
Marketing implementation
Working with us gives you access to an experienced and effective marketing team, without the major overhead costs.
YESSSS can be your entire marketing team, or simply fill the gaps.
Social Media Management
Social Media continues to evolve and is an important marketing channel. Consumers not only use social media to connect, but also for education, research, and even to check if a business is legitimate. We can handle tasks such as:
Social Media channel and content strategy & plan
Creation & scheduling of posts
Advertising campaigns & boosted posts
Community engagement
Research and competitor analysis
Lead generation
Data analysis and reporting
Digital Marketing
Whether it be website design, Electronic Direct Mail (EDM), SEO, SEM, GoogleAds, and so on, we can take care of your digital marketing activations.
While we aren’t website developers, we do know how to design a website and create content that is effective, and resonates with various personas across the marine industry. We can work with your website agency to provide guidance and content. For a simple solution, we can build a website in Squarespace for you.
The best place for us to start is with a digital marketing audit, to assess your needs and see how we can help improve your digital presence.
Brand Development
Starting from scratch, a little refresh, a few brand addons, or perhaps a full brand overhaul? We work with your vision for your brand or if you prefer, we create the brand that resonates with you and your customers.
Having a brand strategy is important, but what is even more important is ensuring that you have alignment across your brand(s). We ensure all of your brand assets are cohesive and easy to use.
We have a proven track record of building marine brands that are recognised globally and loved by many.
Advertising & Media Relations
Advertising and PR go hand in hand, and both continue to be an effective growth tool for companies in marine industry - the trick is knowing which publication will get the results you need, and what messaging will stand out.
Media relationship management
Research and validation of media publications
Press release creation & deployment
Advertising creative & campaign development
Advertising placement
Boat Show Support
Boat shows and trade shows are how the marine industry does business. We understand the chaos and stress of boat show season (Sep-Nov). We live and breathe it. Our event support service is designed to maximise your return on investment.
Ordering displays and creating graphics to make you stand out from the crowd.
Booking and working with show organisers to ensure deadlines are met.
Marketing activations to drive high quality leads to your stand.
Content Creation
Using client supplied material, we create engaging, marine focussed content in a variety of formats such as:
Images
Video
Infographics
PDF and Word documents
Presentations
EDM’s & HTML for email
Copywriting
Digital and Print advertising creatives.
Blogs and articles.
Transforming User Generated Content.
Marketing and Sales Tools
Marketing materials and sales tools are important assets to have. With this service we produce a variety of marketing and sales tools monthly, including press releases, editorials, advertisements, brochures, sell sheets, sales pitch decks, blog posts, and e-newsletters.
These tools will encompass both copywriting and graphic design, ensuring alignment with your brand guidelines.
Enhance your marketing collateral with a diverse range of content and visually appealing design elements that are targeted towards key marine industry personas and audiences.
Marketing Projects
Have a specific project in mind that requires external resources? We can work with you on a project basis to get the job done.
We will work with you to scope the project, define what success likes and create a project management plan to ensure we work efficiently.
Example projects include:
New product launch
New website or website redesign and UX improvements
Market research and validation
Advertising campaigns
Events
