Business Development Services

We grow businesses and we love it!

Our business development team will work with you to grow and expand your business. Our level of engagement depends on the needs of our clients. We can become your business development team and do the work for you, or we can provide guidance and be your sounding board.

So how can we help?

Go-to-Market (GTM) strategy

Got the product sorted but now need to enter the market? We can help with developing your GTM strategy and provide support to execute.

Bringing on new distributors

Finding and setting up a new distributor can be like navigating a minefield. It can also be the best or worst thing that happens to your business depending on the decisions you make, who you choose, and the details of your distributor agreement. We work with you to bring on new distributors and can provide you with the tools to onboard them successfully.

Expanding into offshore markets

We have an extensive international network that we have built over the past 30 years. Our experience and connections reduce the risks and streamline the international expansion process. We have learned from the mistakes and gone through the pains so you don’t have to.

Working with OEM’s & Boat Builders

Want to get in with and OEM or a boat builder? This has been one of our strengths throughout our careers working in marine equipment businesses and where we can add value to your business.

Chris Baird Joint CEO

Chris ‘Bairdy’ Baird,

Joint CEO & Director of Business Development

Chris, brings over 30 years of expertise in managing marine businesses. He has grown them quickly and helped make them serious players in the market, taking local companies to national and international dominance – not once, not twice, but three times!

A quick snapshot:

NAVMAN Marine

As CEO, Chris helped grow the business in Australia from $1M to $42M in 5 years. NAVMAN was then successfully sold to Brunswick.

FUSION Entertainment

As CEO, Chris took FUSION from a small start-up business to a profitable turnover of $72M. FUSION was then successfully sold to Garmin.

PROPSPEED

A mature, 20-year marine business when Chris joined as CEO, Propspeed almost doubled sales over 3 years. Importantly Chris was instrumental in strengthening the whole international direction, channels to market and overall marketing strength.

In all 3 businesses, Chris was hands-on and continually in-market.

Prior to the above ventures, Chris ran a successful marine chandlery, a fast-growing yacht charter business with a sailing school, and the number one marine electronic specialist retailer in Australia, Markwell Marine.

Currently, not only is Chris our joint CEO, but he is also Director two other marine businesses: ZeroJet, an electric jet drive manufacturer based in Auckland, New Zealand, and Broadwater Marine, Asia’s largest marine chandlery business based in the Philippines.

“Great results can be achieved when you use other people’s experience. Taking on new markets can help you reach your business goals much faster.”

- Chris Baird

So how can Chris and YESSSS help your company grow?

 A key advantage YESSSS offers is the extensive experience in growing marine businesses. More importantly, they are in the markets and help to execute growth plans. YESSSS also has strong strategic partnerships with experienced marine professionals in New Zealand, Australia, Europe, USA, and Asia.

Go-to-Market Strategies

One critical area they excel in is their go-to-market strategies. Guiding your company through this process to help you avoid costly mistakes from taking the wrong approach.

Choosing the right distributors or boat builders for your product or service is crucial for your growth plans in new markets. A wrong choice can set your business back years and be difficult to exit. Choosing between exclusive and non-exclusive agreements is a vital decision that needs careful consideration.

Trade Show Support

YESSSS also understands the importance of attending trade shows. They can help with all facets of exhibiting, including:

  • Booking the best position – pre-show organization.

  • Stand design, display assets, uniforms, and more.

  • On-stand support.

  • Advertising and social media.

  • Introductions and meetings.

  • After-show, must-attend events.

  • Follow up support.

Strategic Partnerships

Finding and utilizing strategic partners can make working in a new market easier and more profitable. Chris has successfully created brand champions/influencers in all of his businesses, and this was before the term ‘influencer’ even existed!! Strategic Partnerships should be a continual strategic pillar of your business.

Finally if your business does not have a ‘Strategic plan on a page’ please talk to us.