YESSSS Expands Into North America With New Marketing Director

YESSSS continues to expand with Eve Verberne heading the North American Market. As Marketing Director for the North American market, Eve’s primary role will be to help lead the marketing management services provided to our diverse portfolio of clients within the marine industry.  

Nona Pedersen, Joint CEO of YESSSS, expressed her confidence in Eve’s appointment, stating, "As our business continues to grow, we recognized the need for someone with extensive marketing expertise to cater to our growing North American client base. Having previously worked with Eve, I was certain that her capabilities and international marketing experience made her perfect for the role and our YESSSS team. She has worked with marine distributors, dealers, yards and end users, enabling her to understand their needs.” 

Eve’s marketing journey began at Oceanmax, now Propspeed, where she played a pivotal role in growing the brand internationally and immersing herself in the marine industry.  Her experience includes marketing for two London-based companies, Meristem Design, an urban greening startup, and leading marketing efforts at the charity Business Launchpad which focuses on helping young entrepreneurs to set up and run their own businesses. Eve not only brings a strong marketing management skillset to the YESSSS team, but also expertise in digital marketing such as SEO, SEM, and CRM management.  

Returning to New Zealand, Eve worked for McKay in the marine and electrotechnology sector, contributing to marketing efforts related to Ika Rere, the first electric passenger ferry in the Southern Hemisphere. During her time at McKay, she was also involved in McKay’s sister company Naut, a startup specializing in electric propulsion systems for vessels between 6 – 12 meters (19-40 ft). 

Based in Whistler, Canada, Eve Verberne expressed her enthusiasm for her new role “I am eager to get stuck into the role as Marketing Director for the North America. With my previous experience in marketing, both within and outside of the marine industry, I hope to bring fresh ideas and really drive results for our clients. I am also looking forward to contributing to the overall marketing strategy to grow the YESSSS brand.” 

YESSSS is a comprehensive strategic marketing and business development consultancy firm, dedicated to serving the marine industry. Their wide range of services includes outsourced marketing support, business development consultancy, business strategy consultancy, and hands-on assistance in executing strategic plans. Leveraging their expertise in crafting international expansion strategies, YESSSS is uniquely positioned to assist marine industry businesses in achieving growth and success.